Ipsos 2025 Corporate Reputation Report

The 2025 edition of the Ipsos Annual Corporate Reputation Report brought together insights from 161 communications leaders across 19 markets, exploring their greatest challenges and opportunities of a world in flux. With contributions from leaders at organisations including PepsiCo, L’Oréal, VISA and Disney, the report examines a period of unprecedented global volatility, exploring themes such as ESG, geopolitical and societal tensions, and the rapidly evolving impact of AI.

The design challenge was to create a report that was both visually engaging and reflective of the mood and tension within the editorial content. I developed a bold, modern graphic language, using editorial collage as the foundation for the report’s visual identity. Black-and-white photography was paired with contrasting brand colours, organic textures and hand-drawn elements to introduce a sense of grit and drama. Bold, colourful headline typography added movement and energy, creating dynamic spreads that visually echoed the tension and urgency of the articles. This visual language was carried through into the data visualisations, transforming complex information into engaging and memorable editorial moments.

The final report was well received and distributed globally to thousands of readers, helping to establish a strong visual benchmark for future editions.