Barbour Christmas Campaign

Campaign Design
Retail and Spacial Design
Packaging

For Barbour’s Christmas campaign, I worked with the much-loved illustrations of Raymond Briggs’ Father Christmas to create a warm, nostalgic and distinctly British festive identity.

Working collaboratively with visual merchandising, marketing and senior brand teams, I helped plan, develop and execute the campaign across a wide range of global touchpoints. This included retail window displays, packaging, lookbooks and wider marketing collateral, ensuring a cohesive visual identity was maintained throughout the customer journey.

The campaign brought together Barbour’s heritage with the familiarity and charm of a much-loved Christmas classic, creating a memorable and emotionally engaging seasonal campaign that translated seamlessly from retail environments to physical and marketing materials.